Depending on your company's marketing goals, a partnership program with USAR will provide opportunities to increase product awareness, shape consumer attitudes, communicate commitment to a particular lifestyle, market to other organizations, boost company morale, differentiate your product from your competitors, entertain clients and drive sales.

Here are just a few of the marketing possibilities available within the Hooters Pro Cup Series:

• Event Hospitality
• On-Site Event Marketing Opportunities
• Television Commercial Advertising Units
• In-Car Camera Placements
• Manufacturer/Contingency Sponsorship Programs
• Annual or Single Event Award Programs
• Event Entitlement Sponsorships
• Official Series Partnerships
• Division Entitlement Sponsorships

For more information on these or other available options, or to discuss customizing a program to meet your organization's individual needs, please contact Bruce Baker, Sponsorship Director, or the USAR Marketing Department (843.390.4224).

If your company is looking to communicate commitment to the motorsports lifestyle, a multi-race sponsorship program, along with commercial advertising spots during the television broadcasts, would be valuable in reaching your target market. An award sponsorship would also be appropriate (i.e. the "Advance Auto Parts Pole Award").With this sponsor program, your company's name will be mentioned via USAR press releases and race results, as well as during multiple television broadcasts of the event on our associated networks.

With a contingency sponsorship program, awarding your product to designated drivers in your award category would give teams the opportunity to sample your product, setting the stage for later purchases.

These are just a few examples of USAR sponsorship programs. As part of an overall marketing plan, becoming a USAR sponsor can be the catalyst to exceeding your company's sales goals!

SPEED Channel

Speed Channel will again return as the primary USAR television network partner in 2007, continuing an eight-year relationship. Initial broadcasts will air Wednesdays, 4:00 p.m. and will be supported by in-store promotional activity throughout the Hooters restaurant chain.

Additionally, each program will re-air Fridays, 12:00 p.m., as part of a weekly "Lunch at Hooters" campaign.

Regional TV